The State of Tablet Games


A TabTimes executive summary

Stats and data about tablet games, curated by the TabTimes team:

 

1. Tablet gamers

Number of US tablet gamers* (in millions)

2011: 20.4
2012: 64.4
2013: 96.1
2014: 110.7
2015: 123.3
2016: 133.2
2017: 143
(source: eMarketer, Sept. 2013)

Tablet gamers* as percentage of the US population

2011: 6.5%
2012: 20.5%
2013: 30.4%
2014: 34.7%
2015: 38.4%
2016: 41.1%
2017: 43.8
(source: eMarketer, Sept. 2013)

 * "Tablet gamers" are tablet users of any age who play games on a tablet at least once a month.

 

2. Tablet games

Share of Games in iPad downloads: 48%
Second most-downloaded app category on the iPad: Entertainment, at 8.9%
(Share of Games in iPhone downloads: 33%)
Share of Games in Google Play (phones + tablets) downloads: 37%
Share of Games in Amazon Appstore downloads: 63%
(source: Distimo, September 2013)

Percentage of Top Overall Grossing (top 400 apps) which were games

Apple App Store for iPad : 50%
(Apple App Store for iPhone: 54%)
Google Play: 48%
(source: Distimo, September 2013)

Percentage of Top Overall Grossing (top 400 apps) revenues from games

iPad: 73%
(iPhone: 84%)
Google Play: 92%
(source: Distimo, September 2013)

Tablet gaming revenues worldwide

2012: $2.1 billion
2013: $3.7 billion (est.)
2017: $10 billion (proj.)
(source: Newzoo, Global games report 2013, Aug. 2013)

This document was last updated on Dec. 26, 2013.

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For other stats and data about tablets and apps, see The State of the Tablet Market