Long-favored by corporations for its security features, RIM says the latest BES 10 “reinvents” the company’s Enterprise Mobile Management (EMM) solution by bringing together device management and mobile applications management as well.
Among other new features, it supports both corporate-owned and personal-owned BYOD device deployments including mixed environments of BlackBerry and other devices. For IT and other managers RIM says BES 10 includes an intuitive, unified, web-based administration console to manage devices and users.
On the BYOD front, RIM is touting the new BlackBerry Balance technology, which is designed to separate and secure work applications and data from personal content on BlackBerry devices.
Other key features include:
• Support for seamless and secure access to work email, content and secure connectivity to “behind the firewall” applications and data.
• BlackBerry World for Work, the company’s new corporate app storefront for BlackBerry 10 smartphones that designed to let organizations easily manage apps for employees. Administrators can push and install the organization’s mandatory apps to both corporate and personal-owned devices and publish recommended apps to employees.
• Rich management controls for securing and managing work profiles including hierarchical group management with Active Directory integration, support for customizable administrative roles with granular capabilities, an intuitive enterprise enrollment process for employees that offers a self-service console, and centralized control of assignable profiles for email, SCEP, Wi-Fi, VPN and proxy servers.
Nick McQuire, Research Director for Mobile Enterprise Strategies EMEA for IDC said BES 10 brings important technology, cost and operational improvements to existing BlackBerry customers.
“We believe RIM is poised to capitalize on its strong history in delivering reliable, scalable and secure mobile enterprise management solutions to help organizations address an increasingly diverse mobile environment,” McQuire said in a statement.
Analyst Jack Gold said RIM’s new features should appeal to enterprises wrestling with BYOD issues.
“Companies require maximum flexibility and diversity in mobile deployments,” said Gold, principal analyst of J.Gold Associates.
“Products that manage multiple platforms, while at the same time enabling the segregation of personal and corporate data, represent an optimum solution by offering the lowest total cost of ownership, most end-user friendly, and highest security approach to enterprise mobility,”