Say what? BlackBerry chief thinks the tablet will be history by 2018

April 30, 2013
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Heins has in the past spoke candidly about how profitability would be key if BlackBerry chose to re-enter the tablet market with a second PlayBook, but surprisingly appeared to dismiss the market at the Milken Institute conference in Los Angeles today.

“In five years, I don’t think there’ll be a reason to have a tablet anymore,” Heins told Bloomberg. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

[For some context, leading market research firm IDC has a different take on future tablet shipments. The company recently forecast that tablet shipments will grow to 352.3 million units worldwide by 2017].

Heins continued by saying that BlackBerry is aiming to become the “absolute leader in mobile computing”, although quite what ‘mobile computing’ entails with no tablets or even netbooks in sight is anybody’s guess.

Shortly after BlackBerry announced BlackBerry 10, its latest mobile operating system, there had been rumors flying around on the Canadian handset maker launching a new tablet in Q3 of this year.

And although this date was pinpointed by two purported roadmaps coming from different sources, the company went onto dismiss the more recent version as some kind of elaborate April Fool’s hoax.


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