The goal was apparently to raise interest in a $300,000 car whose options include two iPad Air devices in the backseat. The outcome is another ad for Apple.
The 4-minute web ad, which disguises as a short documentary, was entirely shot with an iPhones 5S, supplemented by a ton of professional accessories like mounts and camera dollies.
It was then assembled and edited on an iPad air, using iMovie.
You can see the video ad (beautiful but boring) below. The “making of” part starts at 3:10.