Study: Apple’s iPad is driving BYOD but Android deployments are on top in some verticals

November 14, 2012

Surveying more than 500 customers using its Mobile Device Management service on the Zenprise Zencloud, the firm discovered that the iPad is helping iOS to win the platform war, with 57% of companies having now deployed iOS devices on Zencloud.

Despite what may be seen as another declaration of the iPad’s leadership in the enterprise market, the study also highlighted that Android adoption continues to grow in certain verticals, like transportation, healthcare, utilities and telco.

Asked why this particular trend was occurring, Zenprise CEO Amit Pandey told TabTimes that it was primarily down to the number of devices and differing price points.

“We see several reasons for this,” said Pandey. “Android provides a broad range of devices with a variety of price points, as well as provides developer flexibility which we’re seeing specific verticals tailoring to fit their unique use cases.

“In addition, we’re seeing the variety of hardware provides more choices for field-based use. In healthcare, anecdotally we hear a lot about iPad usage in hospitals, but the data show that, especially in field-based healthcare environments like skilled nursing and home healthcare where cloud usage may be higher, organizations are standardizing on Android.”

Windows 8 is also already bringing a lot of ‘excitement and demand’ from Zenprise’s customers, according to Pandey.

“The arrival of Windows 8 will impact both BYOD and corporate-driven mobile initiatives, but for different reasons.

“In BYOD scenarios, it will be because consumers want to use the new devices like the Surface tablet and smartphones with Windows 8 and want to use their tried-and-true office or office mobile apps on them.

“In ‘put mobile to work’ scenarios, organizations may consider the platform because of its integration into existing Microsoft environments for manageability and ease of use.”

One of the firm’s other findings included the view that the rise of BYOD is seeing mobile management moving to apps and content, not just devices, with an increasing number of companies also starting to whitelist (50% in the last quarter) and blacklist (39%) apps that can and can’t be used in the workplace.


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