Study: iPad owners are delighted with their tablet; Kindle Fire users are pretty happy too

September 14, 2012

The firm’s inaugural Tablet Satisfaction Study surveyed U.S. tablet users who had had their model for less than two years and asked them to rate the device’s performance, ease of use, design, features and price for an overall score.

The researcher revealed that performance (26%) and ease of operation (22%) were the most important factors when buying a tablet, following by design (19%%) and features (17%). Price, surprisingly, was the least important factor (16%).

The iPad was well received across all categories and scored 848 out of 1,000 points, with the Kindle Fire’s low price helping Amazon to take second place (842 points). Samsung was third with 827 points, and was followed by Acer (811 points), Barnes & Noble (803) and HP (790).

The study also revealed that 25% of tablet owners already use their device in business, with 37% planning to buy a new model next year.


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