The first digital version of Stuff includes an in-depth test of the new iPad – including video, offers a feature article on the world’s best smartphones and also includes ‘Gadget Easter Eggs’, a piece which is a ‘compendium of hidden features and in-jokes from the history of technology and media’.
The iPad edition is free to existing Stuff subscribers for six months, while new subscribers can purchase a 12-month subscription for £23.99 (approximately $38.25) via an in-app purchase using Stuff’s free iPad application. Standard single issues for the iPad will also be available for £2.99 ($4.75) per issue.
"This is a significant milestone for the world's biggest gadget magazine. It marks our ambition to evolve across exciting emerging formats, and to reach new consumers. Our readers are tech-savvy, early adopters and iPad now delivers global scale, so we anticipate making a significant impact in this market, while complementing our healthy print and web audiences”, said Martyn Jones, publishing director at Stuff.
Stuff’s move follows on from the success of rival gadget magazine T3, which recently announced some interesting figures on its iPad readership. The magazine’s publishers, Future, said that the T3 app was downloaded nearly 270,000 times in a year, with the app bringing in 14,000 monthly sales on average in the second half of 2011.