Sub-$300 Windows 8 tablets this year? Why yes, says Asus

May 7, 2013
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The CEO of Taiwan tech giant Asus says that the addition of smaller form factor devices will let Windows 8 compete for the first time with devices at the lower end of the tablet market. 

Asus CEO Jerry Shen told the Wall Street Journal that prices for Windows 8 tablets are likely to fall below $300 this year. "We're very optimistic about sales for Windows 8 tablets this year," he added.

And he should know. Asus is world's fifth-largest personal-computer maker by shipments, and currently the low-price leader for Windows 8 tablets with its VivoTab Smart tablet listed on Best Buy’s site for $449.99.

The smallest Windows 8 tablets currently available feature a 10-inch display.

Asus and other Windows 8 tablet makers will have a ways go to to compete directly with tablets like the Google Nexus 7 and Amazon's Kindle Fire at $199. Google may also announce a new version of the Nexus 7 at its Google I/O developer conference next week at either the same $199 price of the current model or less.

Still, Windows 8 devices will at least be in shouting distance on price if they become available at $299 or less.

Shen said the new flexibility to produce smaller Windows 8 tablets will bring those devices down in price to perhaps just $50 more than its Android competitors. 


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