The popularity of tablet apps has translated into a record-growing industry: an expected $8.8 billion in revenue this year, according to market analysts with ABI Research. While Apple, Google and Amazon are the most prominent gainers from this new market, it’s app developers and publishers who really fuel the consumers appetite. They face tremendous opportunities, but also daunting challenges: the competition is fierce, the OS landscape is in constant flux, and even hits are not all strong money-winners.
To dive into this fascinating tablet app business, we announce today that our TabletBiz conference & expo will devote it's afternoon agenda to apps. On November 13, leading tablet app developers and publishers from the world over will come to New York City and share their experiences, meet with business opportunities and get strategic advice from tablet experts. New entrants in the tablet app market will learn about the rules that are being written about tablet app planning, funding, development, promotion and monetization.
“Some of the rules of the game devised in the overall mobile space apply to tablets, but not all do”, says Patrick Pierra, CEO of TabTimes. “Tablet app publishing involves many specific players and faces specific issues and opportunities. This is why we've focused part of TabeltBiz on this industry. It’s the only place for tablet app developers and publishers to meet, discuss, learn from each other, be recognized as a leader in their field, do business with customers, investors, suppliers and distributors; and, ultimately, grow their business faster.”
Developers and publishers converge for the Tabby Awards ceremony
The day will conclude with the The Tabby Awards ceremony – the only competition worldwide for the best iPad, Android and Windows 8 tablet apps for consumers.
The Tabby Awards are organized in association with the Application Developers Alliance. “App developers have created an extraordinary range of products tailored to parents, doctors, educators, gamers and everyday consumers," said Jon Potter, President of the Application Developers Alliance, “This awards program will rightly celebrate excellence and ingenuity in the field, while the conference will provide guidance to developers looking to broaden their knowledge of the tablet ecosystem.”