Tablets rise above desktops for online video consumption

November 14, 2011
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The firm’s Videomind Video Index report accounted for those who watched online video in the third quarter and found that, for each minute of online content viewed on a desktop, one minute and seventeen seconds of content was played on a tablet, representing 28% longer than the desktop average.

Ooyala found that tablet viewers were twice as likely to finish a video over those watching online video on a desktop, and also found some traction for tablets being used to consume longer videos.

Mobile devices and tablets accounted for 30% and 42% respectively of all videos that were ten minutes or longer, while nearly 75% of these videos were viewed on an internet-connected TV device or games console.

In terms of video on mobile devices and tablets, Ooyala found the market to be dominated by iOS and Android, which, when combined, accounted for 90% of the total video plays.

For tablets, the iPad was responsible for 97.4% of all tablet video plays and 95.7% of all video hours streamed, giving Apple’s tablet a clear leadership over Android devices.

Ooyala’s report also found that Facebook is increasingly becoming a respectable video platform and beat Twitter for viewing and sharing videos in the third quarter.

“People are watching more and more online video. Simply put, we’re in the midst of a fundamental shift in how people everywhere watch TV, film and video content”, said Bismarck Lepe, co-founder and president of products at Ooyala.


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