"Ginger is now in beta, and you're invited to join the Ginger pre-release program, which will give you exclusive access to Ginger before it's released to the public," said the company in an email to those who have signed up to try the software.
"You'll be able to share the videos you create using Ginger with anyone, so you can share your story."
However, CNET reports that Adobe is asking people to sign a confidentiality report before testing it and says that the firm has even stopped short of committing to launch the product.
"Adobe is constantly evaluating new ideas and market testing new innovative products," said [...]
There are precious few details available on Ginger at the minute, although developers behind the firm have spelled out the basics with a new website and marketing video. The latter gives the impression of a usable and slick application, perhaps similar to 9Slides or Haiku Deck.
"A great story, well told, can change the world, but showing a great story is hard. You have to be a writer, an artist, an animator, and you have to have a lot of time," says the video narrator. “Meet Ginger, make an impact in minutes, and share your story."
Adobe’s role in the project as it stands is something of a mystery, although those signing up for [...]
During an earnings call, Adobe CEO Shantanu Narayen said in part:
“To facilitate design on tablets, we announced today we will partner with Adonit to produce two new devices. One is Project Mighty, a cloud-connected pen; and the other is Project Napoleon, a digital ruler. Our goal is to enable these two new devices to work with tablet apps like Adobe Ideas and Photoshop Touch, and ensure connectivity with Creative Cloud files.”
The move, reported by AllThingsD, comes while Time says it's encouraged by the progress it's already made in expanding its digital publishing efforts, including new technologies that will help it to better control what content it makes available for free.
Time partnered with Adobe to develop a new back-end system that lets the publisher change its free offerings at will. All of Time's 21 publications are eligible for subscriptions.
The Project Mighty stylus is a pressure-sensitive pen with a single button. Pressing the button brings up a menu of design options and content, including drawings and files from a user's Creative Cloud clipboard, assuming you use Adobe’s products. The demos were done using an iPad.
A neat trick noted by AppleInsider is that Adobe's software recognizes if a user is interacting with the screen with the stylus or with a finger, letting you use the stylus solely as an input method and your fingers to erase.
The Napoleon ruler can be placed on top of a user's mobile device screen and, when used with the stylus, lets you create sharp and specific [...]
A new study by Adobe Systems found that 55% of tablet owners reported using the device for buying products, compared to 28% of smartphone users. Tablet users also appear to make shopping more of a regular activity; 44% of tablet users said shopping was a typical activity on their devices versus only 20% on smartphones.
Adobe’s report was based on a survey of 1,003 American adults conducted from Nov. 28-Dec. 3 who owned a tablet and/or a smartphone.
As MediaPost notes in its report on Adobe’s study, tablets' larger screens make them inherently more suited to browse products, compare prices, read reviews and ratings than smartphones with their more limited [...]
Retail marketing is more complex than ever before. Budgets remain static, media options have fragmented, data now comes in terabytes and consumer touch points have exploded.
The largest explosion is happening in mobile tablet usage. Marketers are now playing catch up and trying to figure out where to best focus their efforts. How does this affect search? What about location based services? Is the mobile web the answer? What role do apps play?
What’s clear is that customers want a great tablet shopping experience, or they will go somewhere else.
Tablet owners are a segment that is widely regarded as the most desireable demographic for marketers. They have [...]
Adobe believes that tablets will generate more web traffic than smartphones by early next year, and says that the number of website visits from tablets more than tripled in 2011.
To further highlight just how fast people are taking to tablets for web browsing, Adobe says that tablet web browsing is growing ten times faster than smartphones, after both form factors were on the market for two years, and adds that tablet browsing could yet come to account for 10% of all website traffic by 2014.
Despite this good news, and the claim that consumers almost find web browsing on the tablet as engaging as that of trawling the web on PCs, Adobe says that the survey respondents [...]
The graphic pulls in data from the likes of eMarketer, comScore and Adobe, and shows that one in three US internet users (approximately 89.5 million) will have a tablet at their disposal by 2014.
Unsurprisingly, the infographic shows that young folk are more willing to embrace tablets for online spending, with 79% of 18-34 year olds now using their tablet to make purchases online. This figure dropped to 50% for 35-54 year olds and to 43% for those 55 years old or older. The tablet beat all other mobile devices for online shopping, but still trailed behind the laptop/ desktop, which led across all age groups.
The infographic also interestingly shows that tablet users are [...]