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August 19, 2013

Blackberry Farm turns to iPad as the luxury resort looks to increase guest satisfaction

Situated on a remote 4,200 acres, Blackberry Farm is consistently found in the top of Travel + Leisure World's Best Awards. The resort boasts two gourmet restaurants and full spa services. On-site activities — include fly-fishing, horseback riding, clay course shooting, kayaking, hiking and biking.

Hoping to increase guest satisfaction and decrease the number of technology complaints, the company began offering iPads for a select number of guests as a pilot program.

"Our guests will arrive, and, instead of receiving a paper itinerary for their stay they can view all of their hotel information from the convenience of their rooms on the iPad," said [...]

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