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Posts Tagged ‘advertising’
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Location based technologies, a frenemy of businesses

February 20, 2015
Don't creep out your customers. Follow these guidelines for properly, legally and securely using location based advertising for your business.
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Flipboard pushes into ecommerce with catalogs

November 11, 2013

With catalogs Flipboard says it can more effectively package a product ad or purchase option next to relevant content — much like magazines pitch space to the advertisers best suited to their audience.

Flipboard has partnered with a handful of brands like Fab, Banana Republic and Birchbox, which will create their own catalogs — filled with their own products and house-tailored ads — for users to peruse from the shopping category in Flipboard’s digital magazine stand.

(Stay current on how tablets are transforming the media and advertising industry: Sign up for the free Tablets for Marketing, Media & Commerce newsletter.)

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Flipboard inks content deal for People, InStyle, Time & Fortune magazines

October 31, 2013

The companies announced the deal on Thursday and the arrangement will see content from the People and InStyle magazines become available immediately to Flipboard users. The Time and Fortune magazines are expected to travel the same path at some point in December.

This is obviously good news for Flipboard in its pursuit of the best publishers but it is also a boon too for Time Inc. According to the press release on the announcement, Flipboard has been “designed to reflect each title’s unique brand experience”, while the pages of these publications will be littered with full-page ad partners. As just one example, Gucci is the advertising launch partner for [...]

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Revenue from mobile ads doubled in first half hitting $3 billion

October 10, 2013

The increase was 145% jump from the $1.2 billion for the first half of 2012, according a report by the Interactive Advertising Bureau.

In addition to outright growth, analysts attributed part of the rise to improvements in the ability to better measure the success of mobile ads.

"Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens," said Randall Rothenberg, CEO of IAB in a statement.

David Silverman, a partner at PricewaterhouseCoopers, which authored the study sponsored by IAB, said a "profound shift" is underway in how consumers view media on mobile devices [...]

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iOS 7 adoption is off to the races, higher than first day for iOS 6

September 19, 2013

A study from mobile advertising network Chitika showed that, less than a full day after it was made available, iOS 7 accounted for more than 18% of North American iOS traffic on the sites it tracks. That’s 3% higher than Chitika saw for iOS 6 in its first day.

 

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Tablet users are ‘a slippery bunch’ says eMarketer report, but there is a way for advertisers to reach them

September 18, 2013

That's the conclusion of a new report by eMarketer that notes tablet users are rarely "off-the-grid."

"While that makes them highly accessible to marketers, tablet users are a slippery bunch that frequently shifts attention from one device to another,” says eMarketer.

The research firm estimates that over 73 million tablet users—57% of the U.S. tablet-using population and 30% of U.S. Internet users—will also use a smartphone at least once per month this year. By 2017, the number of dual tablet/smartphone users will top 126 million and represent nearly 80% of all tablet users—almost half of all U.S. Internet [...]

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Apple tweaks App Review Guidelines to ensure child safety

August 15, 2013

As MacRumors reports, the changes are designed so that Apple complies with the U.S. government’s recently-expanded Children’s Online Privacy Protection Act (COPPA), which stipulates that apps must not collect personal data from children under 13 years old without ‘verifiable parental consent’.

Apple has gone one step further in this by detailing that developers must not collect photos, videos or audio from an underage user. The App Review Guidelines also ask developers to not allow underage [...]

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Millennial Media buys mobile ad firm Jumptap to help fight off Google

August 14, 2013

The deal makes Millennial Media the leading independent player in mobile advertising outside of Google.

“Millennial Media already runs one of the largest third-party digital media businesses despite mobile being in its early stages,” Millennial Media CEO Paul Palmieri said in a statement. “Jumptap’s expertise in performance, cross-screen, real-time bidding, and third-party data fit well with and provide incremental scale to Millennial Media’s existing platform.”

Millennial also recently bought Metaresolver to help it with media buying and targeting, two areas where it trailed Google.

(Tablets in media and marketing will be [...]

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Kindle Fire HD 7 price slashed to $159

August 6, 2013

Bear in mind, the price drop probably is an inventory clearance ahead of new models rumored to be coming next month, but it’s still a deal.

Amazon’s tablets include advertising that appears at startup, or you can get the 16GB model free of the ‘special offers’ promos for $174. The 32GB model is $189 with special offers or $204 without.

If you want the device without special offers that’ll cost you a bit more at $174USD. Looking at the 32GB model, you can get it with special offers for $189USD and without for $204USD.

– See more at: http://www.androidauthority.com/kindle-fire-hd-7-sale-253310/#sthash.cj3JmQ1t.dpuf

If [...]

 
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App developers can find the perfect revenue strategy with ADA search tool

July 26, 2013

While mobile apps do make money for developers and publishers, simply copying the success of companies like Rovio, King, or Bottle Rocket is not efficient, according to app developers like Arfan Chaudhry of Tapgage.

“Many developers stick to one monetization strategy, which is not the way to go,” Chaudhry said. “One monetization strategy may work on one app but its not guaranteed to work on all apps.”

So, the Application Developers Alliance recently launched a Monetization Tool to help developers better understand what they are looking for and how best to make that strategy work for them.

The tool enables app publishers to search and [...]

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