post thumbnail

With catalogs Flipboard says it can more effectively package a product ad or purchase option next to relevant content — much like magazines pitch space to the advertisers best suited to their... audience.

Flipboard has partnered with a handful of brands like Fab, Banana Republic and Birchbox, which will create their own catalogs — filled with their own products and house-tailore...

post thumbnail

The companies announced the deal on Thursday and the arrangement will see content from the People and InStyle magazines become available immediately to Flipboard users. The Time and Fortune magazines... are expected to travel the same path at some point in December.

This is obviously good news for Flipboard in its pursuit of the best publishers but it is also a boon too for Time Inc. According...

post thumbnail

The increase was 145% jump from the $1.2 billion for the first half of 2012, according a report by the Interactive Advertising Bureau.

In addition to outright growth, analysts attributed... part of the rise to improvements in the ability to better measure the success of mobile ads.

"Mobile advertising's breakneck growth is evidence that marketers are recognizing the tremendous...

post thumbnail

A study from mobile advertising network Chitika showed that, less than a full day after it was made available, iOS 7 accounted for more than 18% of North American iOS traffic on the sites it tracks.... That’s 3% higher than Chitika saw for iOS 6 in its first day.

 

Source article

5 2 3...
post thumbnail

That's the conclusion of a new report by eMarketer that notes tablet users are rarely "off-the-grid."

"While that makes them highly accessible to marketers, tablet users are... a slippery bunch that frequently shifts attention from one device to another,” says eMarketer.

The research firm estimates that over 73 million tablet users—57% of the U.S. tablet-us...

post thumbnail

As MacRumors reports, the changes are designed so that Apple complies with the U.S. government’s... recently-expanded Children’s Online Privacy Protection Act (COPPA), which stipulates that apps must not collect personal data from children under 13 years old without ‘verifiable parental consent’.<...

post thumbnail

The deal makes Millennial Media the leading independent player in mobile advertising outside of Google.

“Millennial Media already runs one of the largest third-party digital media businesses... despite mobile being in its early stages,” Millennial Media CEO Paul Palmieri said in a statement. “Jumptap’s expertise in performance, cross-screen, real-time bidding, and third-party da...

post thumbnail

Bear in mind, the price drop probably is an inventory clearance ahead of new models rumored to be coming next month, but it’s still a deal.

Amazon’s tablets include advertising that... appears at startup, or you can get the 16GB model free of the ‘special offers’ promos for $174. The 32GB model is $189 with special offers or $204 without.

If you want the device with...

post thumbnail

While mobile apps do make money for developers and publishers, simply copying the success of companies like Rovio, King, or Bottle Rocket is not efficient, according to app developers like Arfan Chaudhry... of Tapgage.

“Many developers stick to one monetization strategy, which is not the way to go,” Chaudhry said. “One monetization strategy may work on one app but its not guaranteed t...

post thumbnail

With iAd Workbench developers can promote their apps across Apple’s advertising platform.

The new service gives developers a dashboard to generate targeted banner ads for their... apps, leveraging Apple’s knowledge of user behaviors to let app makers see what they will be spending and what impact they can expect an ad buy to have.

Developers can also try out ad buys...