Which would you rather do, play Candy Crush on your iPad or Mario Kart 8 on your 3DS? If you said Candy Crush, you aren’t alone. Gaming apps on iOS and Android are increasing in popularity as sales for handheld gaming systems have been suffering a steady decline. In the 4th Quarter of 2014 handhelds may have seen a deathblow. This could mean that tablets are the new handheld game systems, at least in the minds of mobile device owners.
You would expect that more people would be interested in buying handheld gaming systems September through December. That is when holiday sales often boost numbers and help gaming companies beat sales records. When it comes to gaming [...]
Here's what Eric Mugnier, Senior VP at M&C Saatchi Mobile has to say:
"The tablet is a mobile device. From a media-buying perspective, it’s a mobile device. It has app stores and all the specifics of a mobile platform.
"But it’s not a question whether you need to have a split between tablets and smartphones. The prices will be different, the ad units will be different, and the way you engage with the user. You need to make sure you approach that platform differently in the same way you would approach an iOS versus Android buy."
Translation: There is a difference.
Presumably, much if not all the same guidelines would apply to the Marketplace for Windows 8 tablet apps that is currently in beta. The first Windows 8 tablets are expected to be rolled out this fall.
Much of the blog discussed standard trademark and copyright issues as well as guidelines for targeting app submissions into the right categories to enhance discovery.
But a section under the subhead “Refining our approach to content policy enforcement” aims to clarify what Microsoft’s Todd Brix says is an issue that affects all major app stores, namely, apps are “racy” or sexual in nature.