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October 13, 2011

Samsung launches enterprise alliance program

“We want to develop some solutions," said Ken Daniels, Sr. Director of Strategic Alliances at Samsung. “For two years, it was ad hoc. Now, people can come to us and [we can] do some things in a smart structured way.”

The electronics giant will allow enterprise partners, through the program, to receive “differentiated benefits” to build tablet and smart phone solutions. The program is divided into four tiers.

Platinum. An invite-only program for “selective industry leaders” offering unique value proposition on Samsung devices and business opportunities to create strategic partnerships. Gold. With an annual fee of [...]
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