The BBC published a new study on Monday into how people used its own iPlayer VOD service in August, with the results pointing to the growing influence of mobile devices.
The publicly-owned broadcaster found that mobile and tablets accounted for 32% of all iPlayer traffic in the month, a penetration which equals the previous record set in June of this year. Tablets on their own represented 25% of all iPlayer TV views, and significantly increasing their dominance over smartphones (which had 15% of all views).
The BBC went onto indicate that there were 234 million iPlayer requests in total in August, representing a rise of 19% on a yearly basis, and said that iPlayer users [...]
In a blog post published today, BBC Sport’s head of product Cait O’Riordan heralded London 2012 as “the multi-platform Games” and the “first truly digital Olympics”.
In the blog, O’Riordan revealed BBC’s website and apps received 9.2 million browser visits from mobiles, with an additional 2.3 million browser views coming from tablets.
Mobiles and tablets accounted for 12 million video requests during the Olympics and while mobile viewing remained consistent throughout the day, BBC data showed that tablet usage peaked at 9pm. BBC said that it received over 106 million requests for Olympic video content across all [...]
The News app has been available for Android smartphones for some time, clocking up over three million global downloads since its launch last year, but the new app allows large Android tablets to enjoy the news coverage.
The new version is for Android tablets running Honeycomb (Android 3.0) or above, and for devices of 8-inch and above. Smaller 7.1-inch tablets will continue to run on the smartphone app.
The app will allow users to navigate through the key news sections in both landscape and portrait mode, with BBC saying that the user will be able to personalize what they read, while also being offered the opportunity to share stories or view on-demand video in both 3G [...]