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Posts Tagged ‘Brazil’
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Brazil crazy for tablets as iPad Mini goes on sale

July 2, 2013

Meanwhile, the Brazilian market for personal computers is slowing (as it is globally). The first quarter of 2013 saw the biggest drop in PC shipments since 1994. 

About 5.8 million tablets are expected to be sold in Brazil in 2013, according to IDC. By contrast, personal computer sales should reach 5.5 million this year. Sales already dropped 10% in the first quarter of 2013, with 3.4 million units sold over the period.

And now Brazilian consumers have a new tablet to choose from as Apple just started making the iPad Mini available there.

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BYOD is growing faster in emerging markets, but IT ignorance remains a big problem: survey

November 30, 2012

On the back of having conducted the ‘largest ever study’ into employee BYOD behaviour and attitudes, Ovum said that 57.1% of full-time employees engage in some form of BYOD across 17 different markets.

Despite this, the research group found that 75% of respondents from high-growth markets like Brazil, Russia, India, UAE and Malaysia used their own mobile personal devices in the workplace, compared to just 44% in more mature markets, something the researcher put down to a new "live to work" ethos.

 “Employees in high-growth, emerging economies are demonstrating a more flexible attitude to working hours, and are happy to use their own [...]

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Alarm bells ring for BYOD security as report slams ‘ignorant’ IT departments

October 23, 2012

The group’s BYOD study revealed that nearly 70% of smartphone-owning professionals now use their personal devices to access corporate data, but suggested that 80% of these devices are not adequately managed by their IT departments.

Such gaping security measures could not only leave businesses at risk of data loss, but also unable to claim that they took the right preventative measures, claims Ovum.

The report took in the views of over 4,000 full-time employees, supposedly making it the largest BYOD study to data, and found that there was a ‘concerning level of ignorance’ from IT professionals on the BYOD trend.

Ovum revealed that nearly half of [...]

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Tablets lead the way, reports says mobile ad revenue will more than triple by 2016

August 14, 2012

A new Yankee Group report says mobile advertising revenue is set to grow globally three and a half times where it is today by 2016.

Tablets will play a key role in this ad growth as they quickly are becoming mass market devices. Yankee Group estimates tablets generate six times the advertising revenues of the feature phones that dominated the market five years ago. By 2016, the report says that over a quarter of smart mobile devices globally will be tablets.

“Yankee Group identifies mobility as the primary catalyst for disruptive change, and advertising is a prime example,” said Yankee Group principal analyst Jason Armitage, author of the [...]

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