Meanwhile, the Brazilian market for personal computers is slowing (as it is globally). The first quarter of 2013 saw the biggest drop in PC shipments since 1994.
About 5.8 million tablets are expected to be sold in Brazil in 2013, according to IDC. By contrast, personal computer sales should reach 5.5 million this year. Sales already dropped 10% in the first quarter of 2013, with 3.4 million units sold over the period.
And now Brazilian consumers have a new tablet to choose from as Apple just started making the iPad Mini available there.
On the back of having conducted the ‘largest ever study’ into employee BYOD behaviour and attitudes, Ovum said that 57.1% of full-time employees engage in some form of BYOD across 17 different markets.
Despite this, the research group found that 75% of respondents from high-growth markets like Brazil, Russia, India, UAE and Malaysia used their own mobile personal devices in the workplace, compared to just 44% in more mature markets, something the researcher put down to a new "live to work" ethos.
“Employees in high-growth, emerging economies are demonstrating a more flexible attitude to working hours, and are happy to use their own [...]