It hasn’t been easy though.
In fact, Hearst fell short of its earlier forecast that it would reach a million subscribers by the end of last year. Instead, it didn’t reach a million until the end of March, reports AllThingsD.
Meanwhile, David Carey, the head of Hearst Magazines, has his sights set higher. Back in February he predicted Hearst will have 3 million digital subscribers by 2016, or about 10% of its entire base of subscribers.
Hearst publishes a range of magazines such as Car & Driver, Esquire, Good Housekeeping and Popular Mechanics.
Just a week ago, Hearst Magazines revealed that its’ collection of tablet-based magazines were attracting 600,000 sales each month, a significant number given the infancy of tablet publishing, irrespective of the fact the firm also claims to sells around 22 million printed magazine per calendar month.
What was truly surprising about these tablet magazines, was that Duncan Edwards, CEO of Hearst Magazines International, openly admitted the publisher does nothing fancy with most of the magazines; in fact, most of the tablet magazines simply copy the print edition in terms of design.
This approach isn’t exactly unique; Future Publishing’s T3 added [...]