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HTML5 champion The Financial Times gets ready to ditch iOS app

The publisher turned to HTML5, having become disgruntled by the fees and publisher rights demanded by Apple, when submitting applications to the App Store. The FT subsequently saw its web-app user-base overtake that of the iOS version in just three months.  Despite having pulled the iOS app from iTunes halfway through last year, the FT did keep the version running so that subscribers with it already installed could continue to use the application. However, with ever falling user numbers and a number of pressing maintenance issues, paidContent says that the publisher now plans to render the app unusable over the next month. The FT recently acquired [...]
avatarby Tab Times4y ago0 comments

Faster HTML5 apps? Sencha Touch 2.0 upgrades promises speedier mobile performance

If you’re biting your fingernails waiting for the screen the scroll or a button to activate, you may even forget what it is you were trying to do in the first place, wasting more time.  One potential solution comes from developer tools company Sencha. The company says its latest upgrade, Sencha Touch 2.0, offers mobile developers a way to create speedier HTML 5 apps that can run across a variety of devices from smartphones to tablets.  “We’ve left no stone unturned in Sencha Touch 2, optimizing scrolling frame rates, layout speed, load time, and even how quickly a button responds to touch,” said Sencha engineering [...]
avatarby Tab Times4y ago0 comments

Audi surprised by mobile traffic, ramps up advertising spending

Speaking to New Age Media, Audi’s UK digital marketing manager, Hugh Fletcher, said that smartphones generated 7.5% of the manufacturer’s online traffic, while tablets accounted for a significant 10.5%. Fletcher chose not to reveal financial details of the brand’s online spending but did say that the company is now more interested in creating targeted campaigns based around relevant events, such as car meet-ups. Prior to the mobile advertising boom, Audi had generally used mobile for direct-response advertising (such as telemarketing), but now plans to launch more adverts based on HTML 5 web code. “There was a nervousness that mobile [...]
avatarby Tab Times5y ago0 comments

Motorola’s RhoElements to drive hybrid applications in enterprise

The platform offers an HTML 5/JavaScript/CSS application framework and supports HTML 5 features, including app caching, web storage and the ability to optimise network utilisation. The platform also allows for continuous operation, even where network connection is temporarily lost. RhoElements was born out of Motorola’s acquisition of Rhomobile, which was completed on 29th July 2011, and Rhomobile’s expertise lies in developing cross-platform mobile application platforms. Motorola claims that RhoElements allows developers to offer enterprise application with a consumer-style ‘look and feel’ and with consistency across device type, screen size and [...]
avatarby Tab Times5y ago0 comments
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