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Posts Tagged ‘IBM’
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June 21, 2013

Advantage iPad: New app brings unique Wimbledon coverage to the small screen

Wimbledon’s All England Lawn Tennis Club (AELTC) has released a new free app for the iPad that lets you navigate around the grounds via a photographic map, zoom in on specific courts and get updates on the state of play. 

The app also lets you set up alerts to find out how your favorite players is doing.

“If you can’t come to Wimbledon, we want to try to make it the next best experience,” AELTC Commercial Director Mick Desmond told Reuters. 

“We try to position Wimbledon as tennis in an English garden, but at the same time we want to be at the cutting edge of innovation.”

Wimbledon sponsor IBM also offers [...]

 
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December 28, 2011

IBM Report: 7% of all online Christmas-day sales made by iPads

The Coremetrics Benchmark goes on to say that on its own, the iPad accounted for an astonishing 7% of total online sales on Christmas day and 6% of all online mobile device traffic on December 26, 2011.

Furthermore, total online sales for December 25 grew by 16.4% versus last year, while December 26 totals jumped 27.8%. These numbers are consistent with IBM's findings for Black Friday and Cyber Monday, which also indicated substantial increases and online retail usage by iPad owners. 

IBM's Coremetrics team derives this data by tracking millions of transactions each day. The company provides these metrics to marketers and retailers as a service. 

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