Henrik Berggren, CEO and co-founder of e-Reader start-up Readmill, divulged the information at the Media Evolution conference in Sweden on Wednesday.
His comments were first reported by VentureBeat.
Readmill also found that people spend more time reading per book on their phones, more often open eBooks on their phone and are also more social on which books they are reading.
The Germany-based firm offers a mobile eReader app (free, iTunes) for books on iOS and claims that it offers a better reading experience than Apple’s own iBooks. The app supports both ePub and PDF formats.
The New York Times is experimenting with selling the new digital books with content that can read in a few hours or less.
”Snow Fall: The Avalanche at Tunnel Creek,” the first mini-book, will go on sale Monday, according to a report by the Associated Press. It will be an 18,000-word piece about skiers caught in an avalanche, written by Times reporter John Branch.
Leveraging the flexibility of digital storage, "Snow Fall," is actually an expanded version of an upcoming piece planned for Monday's newspaper.
AP says Snow Fall will sell for $2.99 in Amazon.com's Kindle store, Apple's iBooks, and on Barnes & Noble's [...]