Dynamic Markets Ltd recent study covered 500 British workers who use a tablet for work. The results painted a somewhat bleak picture for the longevity of these devices.
Approximately 47% of users said that they had experienced a tablet failure in the past two years, with most issues involving the battery (27%) and the touchscreen (16%).
These issues were brought on by a number of causes, but the most common appears to be when the device was dropped or knocked off a desk (21%). Other problems included liquid spillages (17%) and when the tablet was subject to extreme temperatures (29% of faulty products were left in a hot place, 11% in the cold).
But this isn't just static digital signage. The iPads will be “strategically positioned” throughout the store and feature content relevant to items for sale that are in close proximity.
This would include not just items for sale, but style suggestions and other marketing messages. Control Group, a consulting firm that designed the system for Kate Spade, says the iPads will also feature user-generated images designed to “encourage engagement with the brand and its products.”
The iPads are being positioned at Kate Spade’s flagship store in Tokyo, which just opened on March 2nd. The company says it plans to include the iPad signage [...]