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Posts Tagged ‘interviews’
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August 26, 2013

LG teases ‘just right’ tablet in new video prior to release

There aren't many details about the new tablet in the YouTube video, but plenty of hints as to what LG is shooting for.

The LG G Pad 8.3 video shows a series of man (and woman) in the street interviews answering the question, “What would make a tablet just right for you.”

Presumably, LG cherry-picked the answers to conform to what the LG Pad 8.3 will deliver, including an 8.3-inch display.

These features include portability (small enough to carry in my pocket, said one person interviewed) and the ability to "work on it at all times and all places" including "public transport" which may indicate LG plans to release an LTE or [...]

 
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August 23, 2013

Tablets beat PCs, TVs and smartphones in test of ad recall

The study sampled about 8,300 people and analyzed their viewing habits at the time of day when they normally watch video. It followed up with webcam interviews.

IPG suggests the better ad recall is due to the fact that viewers tend to watch videos on tablets when they’re just sitting at home.

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May 13, 2013

U.S. DOD health research clinic ruggedizes with TabletKiosk’s Sahara Slate PC i500 tablets

Keeping U.S. armed forces on their feet requires that military leaders monitor health trends in personnel to prevent diseases from spreading and sidelining the troops abroad. The DOD’s Infectious Disease Clinical Research Program (IDCRP) is one division that is helping keep tabs on the health of service people.  

This network of clinics and research centers is conducting ongoing trials at military bases located in Afghanistan, Kenya and Djibouti. Researchers are experimenting with a single-dose antibiotic treatment that may better treat acute infectious diarrhea than by using multiple doses.

The study consists of five scheduled clinical visits over a [...]

 
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October 18, 2012

Poynter study reveals ‘intimate’ tablet readers prefer horizontal reading & carousel layout

Using eye tracking gear, observation and exit interviews, the researcher's updated Eyetrack study evaluated how 36 people interacted with real news stories on an iPad, with these people split between the ages of 18-28 and 45-55.

What the study discovered was that there were two kinds of tablet reader; those that were ‘intimately’ involved with the iPad (accounting for 61% of respondents) and those that carefully arranged their articles prior to reading.

Intimate readers maintained ‘nearly constant’ touch contact with the iPad while reading, and tended to read just one or two lines of text before making subtle changes to the [...]

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April 18, 2012

Report: The tablet is becoming a viable alternative to your TV

Taking in the opinions of 2,500 people aged 8-54 as well as conducting qualitative interviews with tablet users in New York and Los Angeles, the “Tapping into Tabletomics” report indicates that tablets now account for 15% of full-length TV viewing in the US, putting the form factor firmly ahead of the desktop and smartphone for this kind of content consumption.

Viacom found that comedy and music are the most viewed TV genres on tablets, and suggested that tech-enthused tablet owners with Netflix accounts, Apple TVs or who use the AirPlay or WhisperSync technologies are more likely to seek out that second-screen content. The firm claims that a third of AirPlay and [...]

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