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April 5, 2012

Pew: One in five Americans read eBooks, but print continues to rule

The report confirms that 21% of Americans have now read an e-Book in the past 12 months, rising from 17% in December, and suggests that the ownership of tablets and eReaders have grown from 10% to 19% over this same time-frame.

Pew attributes the increasing consumption of digital content down to the increasing availability of books and magazines in digital format, and intriguingly says that device owners (both eReaders and tablets) are now reading more, regardless of format. Furthermore, it appears that the longer you own one of the aforementioned devices, the more likely it is that you will read more. 41% of eReader and tablet owners of more than a year agreed to this [...]

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