The new series, entitled “Sheriff Callie’s Wild West”, is aimed at children aged 2 to 7 and is expected to arrive on the Watch Disney Junior app and a related micro website on November 24. The series will then hit the firm’s two traditional TV networks – Disney Channel and Disney Junior – in early 2014.
One of the company’s execs explained the rationale behind the move to The New York Times.
“We have been amazed at how quickly kids have embraced this new technology," said Nancy Kanter, executive vice president of Disney Junior Worldwide. "We’re talking billions of minutes spent [...]
Variety reports that Nielsen is due to announce the decision next week, having spent three years deciding how it could measure TV rankings across TVs and other digital devices.
There could be some limitations, however. The Verge suggests that the ratings will only be able to measure “linear” viewing – that which takes place at the same time as the show is being broadcast on a TV set – meaning that later catch-up consumption may be discounted.
The change will apparently require broadcasters to include “special code” on their mobile apps so that Nielsen can track live TV.
The tablet has become synonymous with multi-screen TV [...]
According to a new Connected Devices report from Nielsen, about 78% of parents with tablets say they let their kids under the age of 11 use their tablets at home.
Over half (54%) who let their kids use their tablets at home also said that their children used tablets for educational purposes.
Out of this group, some of the most popular activities kids use tablets for are reading books (42%), taking notes (40%), and finishing homework (30%).
The top activity was "searching the Internet" (51%).
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In a new report on mobile shopping habits in the U.S., Nielsen finds that two thirds of smartphone shoppers and four-out-of-five tablet buyers use their devices mostly at home, and sometimes when watching TV – a trend which has also been picked up by other researchers.
But it is there that the similarity ends between the two devices with tablet owners more active with product research (59%) and also more likely to purchase physical items (38% versus 24% for smartphone shoppers). Almost all tablet buyers (95%) make purchases on their device from the comfort of their own homes
Smartphone buyers, on the other hand, take advantage of their device’s portability [...]
The number of mobile video users in the U.S. took off in the first quarter of this year, gaining 25% from a year ago to 45.3 million.
The gain positions mobile phones as the fastest-growing platform by viewership in the last year, while audiences on traditional TV and desktop Web slipped, according to Nielsen’s latest cross-platform report.
The Nielsen Cross-Platform report also took a more in-depth look at media use on smartphones and tablets in the first quarter.
iPad users spent 76% of their time with apps (12:24 hours for men and 15:05 for women), each month. When it came to streaming video, iPad app users spent 1:48 hours per month versus 1:15 for [...]
Nielsen tested Windows 8 by having 12 experienced users try the new operating system 8 on both PCs and the Surface RT tablet.
Concluding the OS to be “weak" on tablets and "terrible" on PCs, Nielsen was particular unimpressed by the different interfaces for tablet and desktop, the "low information density" on tablets (essentially very little information on the screen), and the flat Windows app icons.
He also experienced problems with gesture control, Live Tiles and "generic" Charms.
Power users of Windows 8 will also be dissatisfied, according to Nielsen's report, which stated that Windows 8 doesn't support [...]
"It's a topic that really emerged in the last two years. You can't pull it from their hands," said Warren Buckleitner, editor of Children's Technology Review, when speaking at the conference.
Another speaker, Rosemarie Truglio – from the children’s TV producers Sesame Workshop – advised for a balance in usage and warned that ‘technology maybe fosters some things and dampens others’, while Lisa Guernsey, author of “Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child”, questioned the long-term effects of tablet usage. “Can children focus on a [...]