post thumbnail

The new series, entitled “Sheriff Callie’s Wild West”, is aimed at children aged 2 to 7 and is expected to arrive on the Watch Disney Junior app and a related micro website on November... 24. The series will then hit the firm’s two traditional TV networks – Disney Channel and Disney Junior – in early 2014.

One of the company’s execs explained the rationale be...

post thumbnail

Variety reports that Nielsen is due to announce the decision next week, having spent three years deciding how it could measure TV rankings across TVs and other digital devices.

There could be... some limitations, however. The Verge suggests that the ratings will only be able to measure “linear” viewing – that which takes place at the same time as the show is being broadcast...

post thumbnail

According to a new Connected Devices report from Nielsen, about 78% of parents with tablets say they let their kids under the age of 11 use their tablets at home.

Over half (54%) who let their... kids use their tablets at home also said that their children used tablets for educational purposes.

Out of this group, some of the most popular activities kids use tablets for are reading books...

post thumbnail

In a new report on mobile shopping habits in the U.S., Nielsen finds that two thirds of smartphone shoppers and four-out-of-five tablet buyers use their devices mostly at home, and sometimes when watching... TV – a trend which has also been picked up by other researchers.

But it is there that the similarity ends between the two devices with tablet owners more active with product research (59%) and...

post thumbnail

The number of mobile video users in the U.S. took off in the first quarter of this year, gaining 25% from a year ago to 45.3 million.

The gain positions mobile phones as the fastest-growing platform... by viewership in the last year, while audiences on traditional TV and desktop Web slipped, according to Nielsen’s latest cross-platform report.

The Nielsen Cross-Platform report also took a more...

post thumbnail

Nielsen tested Windows 8 by having 12 experienced users try the new operating system 8 on both PCs and the Surface RT tablet.

Concluding the OS to be “weak" on tablets and "terrible"... on PCs, Nielsen was particular unimpressed by the different interfaces for tablet and desktop, the "low information density" on tablets (essentially very little information on the screen), and the...

post thumbnail

"It's a topic that really emerged in the last two years. You can't pull it from their hands," said Warren Buckleitner, editor of Children's Technology Review, when speaking at... the conference.

Another speaker, Rosemarie Truglio – from the children’s TV producers Sesame Workshop – advised for a balance in usage and warned that ‘technology maybe...

post thumbnail

The company's most recent Nielsen Mobile Connected Device Report reveals that U.S. tablet owners purchase far more music, books, and movies than their counterparts in Italy, Germany, and the UK. 

Among... the European countries surveyed – Italy, Germany, and the UK – Italian tablet owners consistently purchased the most tablet media content across all the major media categories, with one exception: news. ...

post thumbnail

The research group's UK Connected Devices study found that 40% of tablet owners and 30% of smartphone users agreed that “advertising is acceptable “on their devices, with 48% of tablet... owners seeing an ad on their device once a day. This figure fell slightly to 37% when the same question was asked to smartphone users.

One in five tablet owners said that they clicked on an adver...

post thumbnail

The report evaluated what kind of apps smartphone and tablet users have downloaded, including both free and paid-for applications and across a range of different categories. Unsurprisingly, only... a small percentage of these users downloaded only paid-for apps, with the majority opting for free apps, or a mixture of free and paid-for apps.  

Nielsen says that mobile consumers tend to...