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Posts Tagged ‘Nielsen’
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October 29, 2013

Poignant moment as Disney pushes new TV series onto tablets first, cable later

The new series, entitled “Sheriff Callie’s Wild West”, is aimed at children aged 2 to 7 and is expected to arrive on the Watch Disney Junior app and a related micro website on November 24. The series will then hit the firm’s two traditional TV networks – Disney Channel and Disney Junior – in early 2014.

One of the company’s execs explained the rationale behind the move to The New York Times.

“We have been amazed at how quickly kids have embraced this new technology," said Nancy Kanter, executive vice president of Disney Junior Worldwide. "We’re talking billions of minutes spent [...]

 
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September 20, 2013

Sign of the times: Nielsen to track smartphone & tablet TV viewing from 2014

Variety reports that Nielsen is due to announce the decision next week, having spent three years deciding how it could measure TV rankings across TVs and other digital devices.

There could be some limitations, however. The Verge suggests that the ratings will only be able to measure “linear” viewing – that which takes place at the same time as the show is being broadcast on a TV set – meaning that later catch-up consumption may be discounted.

The change will apparently require broadcasters to include “special code” on their mobile apps so that Nielsen can track live TV.

The tablet has become synonymous with multi-screen TV [...]

 
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August 27, 2013

Tablets increasingly a hit for doing homework

According to a new Connected Devices report from Nielsen, about 78% of parents with tablets say they let their kids under the age of 11 use their tablets at home.

Over half (54%) who let their kids use their tablets at home also said that their children used tablets for educational purposes.

Out of this group, some of the most popular activities kids use tablets for are reading books (42%), taking notes (40%), and finishing homework (30%).

The top activity was  "searching the Internet" (51%).

(Stay on top of latest news and trends by subscribing to the free TabTimes for Education newsletter).

Source article

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August 13, 2013

How tablet shopping is confined to the sofa

In a new report on mobile shopping habits in the U.S., Nielsen finds that two thirds of smartphone shoppers and four-out-of-five tablet buyers use their devices mostly at home, and sometimes when watching TV – a trend which has also been picked up by other researchers.

But it is there that the similarity ends between the two devices with tablet owners more active with product research (59%) and also more likely to purchase physical items (38% versus 24% for smartphone shoppers). Almost all tablet buyers (95%) make purchases on their device from the comfort of their own homes

Smartphone buyers, on the other hand, take advantage of their device’s portability [...]

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June 10, 2013

App use on tablets dominates the mobile Web when it comes to media

The number of mobile video users in the U.S. took off in the first quarter of this year, gaining 25% from a year ago to 45.3 million.

The gain positions mobile phones as the fastest-growing platform by viewership in the last year, while audiences on traditional TV and desktop Web slipped, according to Nielsen’s latest cross-platform report.

The Nielsen Cross-Platform report also took a more in-depth look at media use on smartphones and tablets in the first quarter.

iPad users spent 76% of their time with apps (12:24 hours for men and 15:05 for women), each month. When it came to streaming video, iPad app users spent 1:48 hours per month versus 1:15 for [...]

 
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November 20, 2012

User interface expert Jakob Nielsen slams Windows 8 and the Surface RT tablet

Nielsen tested Windows 8 by having 12 experienced users try the new operating system 8 on both PCs and the Surface RT tablet.

Concluding the OS to be “weak" on tablets and "terrible" on PCs, Nielsen was particular unimpressed by the different interfaces for tablet and desktop, the "low information density" on tablets (essentially very little information on the screen), and the flat Windows app icons.

He also experienced problems with gesture control, Live Tiles and "generic" Charms.

Power users of Windows 8 will also be dissatisfied, according to Nielsen's report, which stated that Windows 8 doesn't support [...]

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March 30, 2012

Childcare experts warn parents: Control your kid’s tablet usage

"It's a topic that really emerged in the last two years. You can't pull it from their hands," said Warren Buckleitner, editor of Children's Technology Review, when speaking at the conference.

Another speaker, Rosemarie Truglio – from the children’s TV producers Sesame Workshop – advised for a balance in usage and warned that ‘technology maybe fosters some things and dampens others’, while Lisa Guernsey, author of “Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child”, questioned the long-term effects of tablet usage. “Can children focus on a [...]

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March 15, 2012

Nielsen: U.S. tablet owners purchase far more media than Europeans—with one exception

The company's most recent Nielsen Mobile Connected Device Report reveals that U.S. tablet owners purchase far more music, books, and movies than their counterparts in Italy, Germany, and the UK. 

Among the European countries surveyed – Italy, Germany, and the UK – Italian tablet owners consistently purchased the most tablet media content across all the major media categories, with one exception: news. 

The research company's most recent survey results indicate that 62% of U.S. tablet owners paid for downloaded music on their device in Q4 2011, compared to 20% in Italy, 19% in the UK, and 9% in Germany. 

These results are [...]

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February 9, 2012

In the UK, ads are more effective on tablets than on smartphones

The research group's UK Connected Devices study found that 40% of tablet owners and 30% of smartphone users agreed that “advertising is acceptable “on their devices, with 48% of tablet owners seeing an ad on their device once a day. This figure fell slightly to 37% when the same question was asked to smartphone users.

One in five tablet owners said that they clicked on an advert in the past three months, with 10% revealing that they made a direct purchase from an advert. This purchase penetration dropped to 7% among smartphone users.

David Gosen leads Nielsen’s digital strategy for Europe, and said that tablets are changing how consumers consume [...]

 
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January 10, 2012

Study: Half of tablet/smartphone users put up with mobile advertising

The report evaluated what kind of apps smartphone and tablet users have downloaded, including both free and paid-for applications and across a range of different categories. Unsurprisingly, only a small percentage of these users downloaded only paid-for apps, with the majority opting for free apps, or a mixture of free and paid-for apps.  

Nielsen says that mobile consumers tend to have an average of 33 apps installed on their device. The researcher said that users preferring free applications tended to plump for for gaming, music and social networking apps. Approximately 35% of mobile consumers said that they would pay for game applications, while 29% would pay [...]

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