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BBC says 12 million people watched the Olympics on tablets and smartphones

August 13, 2012

In a blog post published today, BBC Sport’s head of product Cait O’Riordan heralded London 2012 as “the multi-platform Games” and the “first truly digital Olympics”.

In the blog, O’Riordan revealed BBC’s website and apps received 9.2 million browser visits from mobiles, with an additional 2.3 million browser views coming from tablets.

Mobiles and tablets accounted for 12 million video requests during the Olympics and while mobile viewing remained consistent throughout the day, BBC data showed that tablet usage peaked at 9pm. BBC said that it received over 106 million requests for Olympic video content across all [...]

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