To overcome these complexities, Howard Treisman, chief technology officer at Avoka Technologies, has authored a free whitepaper that discusses 16 best practices to executing a successful mobile engagement and data collection strategy.
Among these 16, here are the first 5 best practices from the report, with a sampling of the recommendations:
Buy vs Build: Keep in mind that data collection can be complex and multi-tiered and therefore prohibitively expensive to custom design.
Cloud vs On-Premise: Question whether there are any genuine reasons for insisting on an on-premise solution.
Replicating the Power of Paper: Your choice should allow you to [...]
That's the conclusion of a new report by eMarketer that notes tablet users are rarely "off-the-grid."
"While that makes them highly accessible to marketers, tablet users are a slippery bunch that frequently shifts attention from one device to another,” says eMarketer.
The research firm estimates that over 73 million tablet users—57% of the U.S. tablet-using population and 30% of U.S. Internet users—will also use a smartphone at least once per month this year. By 2017, the number of dual tablet/smartphone users will top 126 million and represent nearly 80% of all tablet users—almost half of all U.S. Internet [...]
While mobile apps do make money for developers and publishers, simply copying the success of companies like Rovio, King, or Bottle Rocket is not efficient, according to app developers like Arfan Chaudhry of Tapgage.
“Many developers stick to one monetization strategy, which is not the way to go,” Chaudhry said. “One monetization strategy may work on one app but its not guaranteed to work on all apps.”
So, the Application Developers Alliance recently launched a Monetization Tool to help developers better understand what they are looking for and how best to make that strategy work for them.
The tool enables app publishers to search and [...]
“We will design, create and deliver through us and through third parties a complete family of Windows-powered devices,” Ballmer said. “Our family will include a full spectrum of both partner and first-party devices. Our family will include phones, tablets, PCs, 2-in-1s, TV-attached devices and other devices to be imagined and developed.”
With negative filtering, you can screen searches based on what you don’t want to see rather than sift thru a bunch of options. You might know, for example, you want new shoes, but not brown ones.
Zappos head of mobile, Aki Iida, told TechCrunch that negative filtering was one of the most requested features users have been asking for.Figuring out tablets
While recognizing the limitations of small-screen smartphones, Iida says his mobile team is looking at way to “reinvent the core of the Zappos experience” to optimize it for whatever device the app is running on.
“We’re trying to figure out tablets,” Iida said. “Tablets [...]
"We estimate that less than 5% of global firms currently have an official and centralized internal competency centre for mobile," said Nicholas McQuire, VP of Mobile Enterprise Strategies at research firm IDC.
"While many have different degrees of commitment and intent around mobility, a strategic view on the technology is already taking hold in many firms. Therefore, the need for better internal organization around mobility, to drive governance, standards and accountability, has become pressing.”
McQuire’s comments were part of a just-released IDC white paper commissioned by Netbiscuits, which provides solutions for mobile web app [...]