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Posts Tagged ‘strategy’
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March 4, 2015

The new gratification rules of gamification

While gamification is an excellent strategy for consumers, it can also be a great way to motivate and retain employees.
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March 2, 2015

20 best puzzle games for the iPad

Love puzzle games? Here are the best puzzle games available for your iPad (updated - March, 2015)
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February 23, 2015

Mobility strategies should include ERP

Enterprise resource planning needs to be mobile to ensure sustainable growth. Combine ERP with mobility strategies to manage vital data.
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October 15, 2013

16 tips for data collection and engaging customers on mobile devices

To overcome these complexities, Howard Treisman, chief technology officer at Avoka Technologies, has authored a free whitepaper that discusses 16 best practices to executing a successful mobile engagement and data collection strategy.

Among these 16, here are the first 5 best practices from the report, with a sampling of the recommendations:

Buy vs Build: Keep in mind that data collection can be complex and multi-tiered and therefore prohibitively expensive to custom design.

Cloud vs On-Premise: Question whether there are any genuine reasons for insisting on an on-premise solution.

Replicating the Power of Paper: Your choice should allow you to [...]

 
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September 18, 2013

Tablet users are ‘a slippery bunch’ says eMarketer report, but there is a way for advertisers to reach them

That's the conclusion of a new report by eMarketer that notes tablet users are rarely "off-the-grid."

"While that makes them highly accessible to marketers, tablet users are a slippery bunch that frequently shifts attention from one device to another,” says eMarketer.

The research firm estimates that over 73 million tablet users—57% of the U.S. tablet-using population and 30% of U.S. Internet users—will also use a smartphone at least once per month this year. By 2017, the number of dual tablet/smartphone users will top 126 million and represent nearly 80% of all tablet users—almost half of all U.S. Internet [...]

 
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July 26, 2013

App developers can find the perfect revenue strategy with ADA search tool

While mobile apps do make money for developers and publishers, simply copying the success of companies like Rovio, King, or Bottle Rocket is not efficient, according to app developers like Arfan Chaudhry of Tapgage.

“Many developers stick to one monetization strategy, which is not the way to go,” Chaudhry said. “One monetization strategy may work on one app but its not guaranteed to work on all apps.”

So, the Application Developers Alliance recently launched a Monetization Tool to help developers better understand what they are looking for and how best to make that strategy work for them.

The tool enables app publishers to search and [...]

 
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July 12, 2013

Microsoft’s reorg strategy emphasizes devices

“We will design, create and deliver through us and through third parties a complete family of Windows-powered devices,” Ballmer said. “Our family will include a full spectrum of both partner and first-party devices. Our family will include phones, tablets, PCs, 2-in-1s, TV-attached devices and other devices to be imagined and developed.”

Source article

 
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May 20, 2013

Zappos updates iOS app; lets shoppers apply negative filtering

With negative filtering, you can screen searches based on what you don’t want to see rather than sift thru a bunch of options. You might know, for example, you want new shoes, but not brown ones.

Zappos head of mobile, Aki Iida, told TechCrunch that negative filtering was one of the most requested features users have been asking for.

Figuring out tablets

While recognizing the limitations of small-screen smartphones, Iida says his mobile team is looking at way to “reinvent the core of the Zappos experience” to optimize it for whatever device the app is running on.

“We’re trying to figure out tablets,” Iida said. “Tablets [...]

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April 25, 2013

Report claims only 5% of global firms have a comprehensive mobile strategy

"We estimate that less than 5% of global firms currently have an official and centralized internal competency centre for mobile," said Nicholas McQuire, VP of Mobile Enterprise Strategies at research firm IDC.

"While many have different degrees of commitment and intent around mobility, a strategic view on the technology is already taking hold in many firms. Therefore, the need for better internal organization around mobility, to drive governance, standards and accountability, has become pressing.”

McQuire’s comments were part of a just-released IDC white paper commissioned by Netbiscuits, which provides solutions for mobile web app [...]

 
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April 23, 2013

Can tablets save manufacturing?

As top talent goes elsewhere, traditional offshoring becomes obsolete, customers demand lower operating costs, and upstarts continue to disrupt the industry, companies are feeling increased pressure everywhere – from the boardroom to the plant floor. Where is the competitive advantage? In my opinion, it's tablets.

The fact that Gartner predicts 33% growth in mobility in manufacturing through 2015, a smart mobile strategy with a tablet implementation can lead to a more productive, more empowered, and more informed workforce.

Productivity to the people

People power manufacturing, and the right mobile tools enable them to do their jobs better than ever before. [...]

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