Recently the final numbers for Apple in 2014 arrived, showing a significant drop in the company's iPad 3 sales. However, Apple's sales overall are up. Does this mean that Apple is abandoning iPads to focus on its iPhone line? The numbers seem to tell this story.
Instead, American said today that it’s now the first major commercial airline to fully utilize tablets in all cockpits during all phases of flight.
Testing was completed April on American’s Boeing 757 and 767 aircraft and the company secured FAA approval to use the Apple iPad on all of its current fleet types – Boeing 777, 767, 757, 737 and MD-80.
Patrick O’Keeffe, VP of Airline Operations Technology at American discussed how the airline was using iPads and other tablets during his keynote at the Tablet Strategy conference in April.
In today’s announcement, David Campbell, American’s VP of Safety and Operations [...]
The primary reason marketers need to consider a specific tablet strategy is that smartphones are far more mobile, can’t-leave-home-without-it, devices.
Tablets? Actually, almost the reverse; they’re far more commonly used in the home by consumers.
“Tablet marketing enables marketers to engage with influential customers who spend less time on PCs and print media,” says Forrester analyst Thomas Husson, who recently blogged about research he did over the past few months on the topic. “People use tablets differently from smartphones, requiring marketers to adapt their approach.”
Husson says marketers will see better payback if they [...]
With the popularity of mobile devices, IT is scrambling to make them more useful by developing job-related apps specific to company needs. That’s all well and good, but Katz, who heads the mobility engineering group at Sanofi-Aventis, said too often he sees development that leaves user needs out of the equation.
“App development is like trying to get a horse out of the mud. A lot of times developers take the same approach they do for the desktop and you end up with what I call a crapplication,” Katz said at the Tablet Strategy conference earlier this week.
“If you build a crapplication they will run,” joked Katz, noting users will either [...]