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Posts Tagged ‘Tablet Strategy’
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June 24, 2013

American Airlines first to ‘fully utilize tablets’ in the cockpit

Instead, American said today that it’s now the first major commercial airline to fully utilize tablets in all cockpits during all phases of flight. 

Testing was completed April on American’s Boeing 757 and 767 aircraft and the company secured FAA approval to use the Apple iPad on all of its current fleet types – Boeing 777, 767, 757, 737 and MD-80.

Patrick O’Keeffe, VP of Airline Operations Technology at American discussed how the airline was using iPads and other tablets during his keynote at the Tablet Strategy conference in April.

In today’s announcement, David Campbell, American’s VP of Safety and Operations [...]

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May 23, 2013

Why tablet marketing is totally different than mobile marketing

The primary reason marketers need to consider a specific tablet strategy is that smartphones are far more mobile, can’t-leave-home-without-it, devices. Tablets? Actually, almost the reverse; they’re far more commonly used in the home by consumers.

“Tablet marketing enables marketers to engage with influential customers who spend less time on PCs and print media,” says Forrester analyst Thomas Husson, who recently blogged about research he did over the past few months on the topic. “People use tablets differently from smartphones, requiring marketers to adapt their approach.”

Husson says marketers will see better payback if they [...]

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May 2, 2013

The one thing you can do to ensure your mobile app fails

With the popularity of mobile devices, IT is scrambling to make them more useful by developing job-related apps specific to company needs. That’s all well and good, but Katz, who heads the mobility engineering group at Sanofi-Aventis, said too often he sees development that leaves user needs out of the equation.

“App development is like trying to get a horse out of the mud. A lot of times developers take the same approach they do for the desktop and you end up with what I call a crapplication,” Katz said at the Tablet Strategy conference earlier this week.

“If you build a crapplication they will run,” joked Katz, noting users will either [...]

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May 2, 2013

BlackBerry CEO finally clarifies tablet strategy – there is none

It’s very hard to be both, that’s why Jobs and Cook worked well as a team when the latter was focused strictly on operations.

So what to make of BlackBerry CEO Thorsten Heins who appears to have done a decent job of righting the sinking BlackBerry ship, but has a curious take on the future of mobility.


If you missed it, Heins predicted earlier this week that the market for tablets is headed for a fall:

“In five years, I don’t think there’ll be a reason to have a tablet anymore,” Heins said at a conference covered by Bloomberg. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are [...]

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April 30, 2013

American Airlines flies high with two tablet industry firsts

American’s well-publicized replacement of bulky kit bags that include flight manuals for pilots using iPads will become available to all of the airline’s 8,600 pilots by the end of May. 

The iPad replaces 40 pound kit bags with over 3,000 pages that include terminal charts and flight manuals that can now be updated digitally. It’s little surprise then that the change is being welcomed on all sides.

“We’ve reduced the single biggest source of pilot injuries, carrying those packs,” said Patrick O’Keeffe, VP of Airline Operations Technology at American during his Tablet Strategy keynote. “And we are now able to save $1 [...]

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April 5, 2013

Execs from American Airlines and Aetna Health will keynote at TABLET STRATEGY in New York on April 30

American Airlines was one of the first carriers to adopt tablets to save money and improve customer interactions. The airline gives iPads to its pilots to replace the 35-pound printed flight manuals. Flight attendants are issued Galaxy Note phablets to allow them to access customer records and assist passengers with weather information or in case of a flight delay. Even passengers on some premium-class flights are issued tablets as their personal entertainment device.

Patrick O’Keeffe, vice president of airline operations technology at American Airlines will hold the opening keynote at the next TabTimes TABLET STRATEGY conference. His role is to develop and implement [...]

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April 1, 2013

Intuitive Surgical uses iPads to market its breakthrough robotic surgery system [video]

The robotic arms of the system allow doctors to perform very precise but minimally invasive surgical procedures, Simmonds said at the recent Tablet Strategy West conference.

Because Intuitive's potential clients want to see how da Vinci works, high-quality video is an essential element to their presentations. Thankfully, the iPad allows them to show off how well the Intuitive Surgical device performs in high resolution quality and even in 3D.

Check out the video below from Tablet Strategy West to hear about the tools Intuitive Surgical uses to help drive its business and how the iPad fits with the company's BYOD strategy.

Liked this [...]

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March 29, 2013

Flight attendants may soon be toting iPads in the food & beverage cart

Allegiant Systems says its FlyDesk Buy-on-Board app for the iPad is now available after a beta test period dating back to last October.

In the current system, flight attendants typically have to remember a few meal choices and drink orders they can jot down on paper or try to commit to memory. Not fool-proof, but you would think simpler than carrying around a tablet.

But Allegiant says its system offers a number of advantages such as helping flight attendants find all of the information and pricing on all a-la-carte food and beverage options, track inventory and process credit or debit card payments.

Another advantage: If an airline is equipped with inflight [...]

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March 18, 2013

Realtor Cassie Maas puts her iPad to work for every phase of the sales process [video]

Long a tech enthusiast, Maas is a former chairperson of the Silicon Valley Association of Realtors for Los Gatos/Saratoga District who has been championing tablet deployments in her industry.

It all starts with her trusty iPad and a collection of apps she says can help any salesperson do their job better.

Check out the video below from Tablet Strategy West for a sampling of the tools she uses every day to be more productive.

Liked this presentation? Join us at TabTimes TABLET STRATEGY in New York on April 30 for more insight into how other tablet leaders are putting their tablets to work.

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March 8, 2013

The real reason execs love tablets may surprise you

CEOs and other C-level executives have been on board the tablet train (predominantly iPad) for a few years now and demanded IT support it.

But do executives love tablets simply because they're lighter and more portable than notebooks? That’s part of their appeal, but there’s more. Analyst Ben Bajarin shared a great insight as to why enterprise execs value tablets at the recent Tablet Strategy West conference.

Check out the video clip below to hear more.

Register now for the next Tablet Strategy conference coming to New York on April 30. 

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