Per usual, the invite provides few details noting only in a tagline, “This should brighten everyone’s day.” Apple will host the event at its Cupertino, Calif. campus.
Earlier reports had Apple also announcing a new iPad, but the rumor mill consensus on that now appears to be that Apple will hold a separate iPad event in October.
The September 10 will likely see the formal release (or worst case, an update of its progress in beta) of iOS 7 that Apple previewed in the summer at its WWDC developers conference.
With iAd Workbench developers can promote their apps across Apple’s advertising platform.
The new service gives developers a dashboard to generate targeted banner ads for their apps, leveraging Apple’s knowledge of user behaviors to let app makers see what they will be spending and what impact they can expect an ad buy to have.
Developers can also try out ad buys on Apple’s network for as little as $50.
The Workbench interface lets you input ad buy budget, maximum daily spend, and cost-per-click bid. The system then estimates how many users will likely see an ad, click on it, and download it. Workbench has both automatic targeting [...]
Industry observers are expecting Apple to preview significant user interface improvements at its WWDC developers conference later this month, but one major finance firm is hoping for more.
Analysts for Goldman Sachs said in a note yesterday that the iOS ecosystem and tools need “some critical updates and enhancements” for Apple to truly impress investors.
Specifically, Goldman Sachs analysts are looking for an iOS streaming music service as well as a payments service.
That's the view of well-regarded Apple journalist Jim Dalrymple, who posted his own preview on the conference on The Loop today.
Instead, Dalrymple believes that Apple will take the wraps off iOS 7 and OS X, and guesses that a new Mac could also be in attendance.