Per usual, the invite provides few details noting only in a tagline, “This should brighten everyone’s day.” Apple will host the event at its Cupertino, Calif. campus.
Earlier reports had Apple also announcing a new iPad, but the rumor mill consensus on that now appears to be that Apple will hold a separate iPad event in October.
The September 10 will likely see the formal release (or worst case, an update of its progress in beta) of iOS 7 that Apple previewed in the summer at its WWDC developers conference.
With iAd Workbench developers can promote their apps across Apple’s advertising platform.
The new service gives developers a dashboard to generate targeted banner ads for their apps, leveraging Apple’s knowledge of user behaviors to let app makers see what they will be spending and what impact they can expect an ad buy to have.
Developers can also try out ad buys on Apple’s network for as little as $50.
The Workbench interface lets you input ad buy budget, maximum daily spend, and cost-per-click bid. The system then estimates how many users will likely see an ad, click on it, and download it. Workbench has both automatic targeting [...]