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Per usual, the invite provides few details noting only in a tagline, “This should brighten everyone’s day.” Apple will host the event at its Cupertino, Calif. campus.

Earlier... reports had Apple also announcing a new iPad, but the rumor mill consensus on that now appears to be that Apple will hold a separate iPad event in October.

The September 10 will likely see the...

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With iAd Workbench developers can promote their apps across Apple’s advertising platform.

The new service gives developers a dashboard to generate targeted banner ads for their... apps, leveraging Apple’s knowledge of user behaviors to let app makers see what they will be spending and what impact they can expect an ad buy to have.

Developers can also try out ad buys...

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Industry observers are expecting Apple to preview significant user interface improvements at its WWDC developers conference later this month, but one major finance firm is hoping for more.

Analysts... for Goldman Sachs said in a note yesterday that the iOS ecosystem and tools need “some critical updates and enhancements” for Apple to truly impress investors.

Specifically, Goldman Sachs...

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That's the view of well-regarded Apple journalist Jim Dalrymple, who posted his own preview on the conference on The Loop today.

Instead, Dalrymple believes that Apple will take... the wraps off iOS 7 and OS X, and guesses that a new Mac could also be in attendance.

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