VeriFone unveils the future of mobile commerce in New York

January 17, 2012

One of the new hardware products on show is the MX900 series, a piece of POS hardware that is said to be multi-media friendly, while another, the MX 925, sports a 7-inch 1024 x 768 resolution display and accepts NFC contactless payments from Google Wallet or Isis.

These devices will be able to be controlled by retailers, using VeriFone’s HQ management system, which allows users to push coupons, discounts and multi-media content to the mobile devices.

VeriFone is one of the largest players around the globe for payment software and hardware (it is said to have around 70% of the payment market in the US), and began dipping into the mobile late last year, when it completed the acquisition of POS software provider Global Bay in November. Global Bay specializes in bring POS software to smartphones and tablets.

With this acquisition, VeriFone is now extending its PayWare mobile payment tool to tablets with the new PayWare Mobile Enterprise for Tablets, which first debuted in June of last year. The system will initially offer support for iPad 2 and will enable sales staff to take traditional (card, EMV smartcards) and mobile (NFC) payments as well as conduct product and price checks using a NFC-supporting PayWare dongle.

Speaking at the show in New York, executives from VeriFone explained that mobile wallets from Google and Isis, the carrier consortium, will be able to work on its point-of-sale (POS) terminals, while the firm is apparently in talks with PayPal in a bid to support the eBay subsidiary's own in-store payment system.

Some stores, including American Eagle Outfitters, Guess, Radio Shack, and Toys 'R' Us, already accept Google Wallet payment, according to VeriFone.

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