Who wants an iPad 3? A majority of Kindle Fire owners, according to TechBargains survey

February 24, 2012
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Apple will unveil a new iPad on March 7 at an event in San Francisco, if the  rumor mill and “sources close to the company” are to be trusted. Apple hasn’t commented on its product plans or whether an iPad 3 is even in the works. 

But when it does release a new iPad, a survey of Amazon Kindle owners indicates a majority of them will be ready to upgrade to Apple’s new device. TechBargains, a deal aggregation site for electronic products, said 48% of the 1,305 customers it surveyed plan to buy an iPad 3, while 16% said they wouldn’t because of the anticipated high price. More than half of those surveyed who own Amazon’s Kindle Fire, said they’ll buy an iPad 3. Overall, 35% remain undecided.

Only 89 Kindle Fire owners responded in the survey, so it's hardly a large sample.

“When it comes to tablets, Apple’s iPad will continue to remain the leader,” said Yung Trang, President and Editor in Chief of TechBargains.com. “But what’s very interesting is that Kindle Fire was released just three months ago and yet more than half of Fire owners already know that they will, in fact, buy the iPad 3. This could be a commentary on consumer dissatisfaction with Amazon’s product or simply a message that the iPad’s user experience remains unparalleled.”

Amazon is rumored to be working on its own new Kindle Fire models for release later this year, including one with 10-inch screen; the current model sports a 7-inch display.

A recent survey by FixYa showed consumers are reporting more complaints related to the Kindle Fire than Apple’s more expensive iPad 2 ($199 versus $499 for the base models).  Consumers at the community trouble shooting site complained about WiFi connectivity issues related to both devices, but the Kindle Fire’s One-Click shopping was a top complaint unique to Amazon’s device. 

“Although convenient, consumers complain that the lack of password authorization represents a huge security issue, with the possibility of accidental purchases (such as children or touchscreen foul-ups) and greater losses in the case of theft,” said FixYa.  


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