Why Apple’s ‘black hole’ ecosystem gives it the edge over Android smartphones

May 1, 2013
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Android was used on 49.3% of smartphones sold in the US in the first quarter of 2013, versus 43.7% for Apple's iOS (i.e. iPhone), according to Kantar Worldpanel ComTech.

Newer Android models could widen the gap, notably the Samsung Galaxy S4 that some are calling an iPhone killer. But research firm Yankee Group says the iPhone is well-positioned to regain its lead.

An analysis of 16,000 U.S. consumers surveyed by Yankee Group in March shows that Android ownership in the U.S. has “flattened out.” Conversely, the researchers predict iPhone ownership will rebound to be bigger than Android over the next three years.

Why? A big reason is customer loyalty.

Yankee Group analysts say Apple’s “black hole” ecosystem captures subscribers who never leave, while Android smartphones are losing one out of every six customers to other manufacturers. 


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