Mobile apps: Why subscriptions will be an important new revenue model [video]

December 27, 2012

We’ve already seen game software and other developers take advantage of in-app purchasing. What’s next?

At the recent TabletBiz conference, Ravi Bhatt, the CEO of Branchfire (publishers of iAnnotate), said he expects more app developers to start switching to a subscription model that will shakeup the traditional relationship between the customer and publisher.


Find out why he thinks subscriptions are “a whole different trust relation with the customer” and more in this video clip from the conference. 

 

Don't miss Tablet Strategy West coming to San Francisco February 20 and Tablet Strategy coming to New York April 30. 

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