Windows 8.1 search results will start showing ads from Bing

July 2, 2013
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The Windows 8.1 Smart Search expands on the Windows 8 search feature by digging results across a variety of sources, including your PC or tablet, your apps, your SkyDrive cloud storage, and the Web. Results are also grouped together, making them more easily accessible than they are in Windows 8.

"Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo, and the new Windows Search with highly relevant ads for their search queries," said David Pann, GM of Microsoft's Advertising Search Group, in a blog post today.

"In addition, Bing Ads will include Web previews of Web sites and the latest features like site links, location, and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads."

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