Zite 2.1 update restores several features users wanted and adds a new history feature

February 7, 2013

In addition to improvements to the design, Zite 2.1 adds a history feature that lets users revisit articles they viewed previously or shared with others.

“History was one of those features we didn’t have time to include in 2.0, but it’s one of these things people were always asking for. They’d say “I saw this on Zite yesterday, but now I can’t find it.’ Well now they can,” Mike Klaas, Zite co-founder and CTO, told TabTimes.

The history feature is accessible at the profile in a Zite user’s Quicklist.

Three other notable changes in Zite 2.1:

  • Swipe to close an article on the iPad – instead of having to click on the “X,” just swipe to the right to close an article on your iPad
  • Sharing articles to LinkedIn and Google+ is back
  • Improved Evernote sharing – you can now pick your notebook, add tags, and the article will be saved instead of just the URL

In a blog post, Zite listed several other changes including overall performance improvements so articles will appear in web mode and images will load much faster.

Also general app stability improvements with the fixing of “numerous bugs” in 2.0 that caused blank screens, app crashes and “weird behavior.”

Article titles are now far more rarely truncated so users can see more of the headline before they decide whether to click through.

Zite owl R.I.P.

Zite also removed the owl from its logo that was introduced with the 2.0 version back in December. In 2.1, Zite’s returned to the straightforward Zite name in a new typeface.

“When we rebranded to the owl (affectionately known as “Hibou” internally), we were hoping to personify the complex artificial intelligence that powers Zite in an approachable icon,” Zite said in the blog.

“You, our beloved users, were vocal about what you thought of our new icon: you didn’t think Hibou’s playfulness was representative of the powerful app underlying the icon. Rather than try to do something fancy, we’ve returned to a simple word mark, which we hope you’ll love.”


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