We always knew iPhones were popular, but we never guessed they would become THIS popular. In a recent release by Strategy Analytics, it was reported that Apple has allegedly captured 91% of global smartphone operating profit share in Q3 of 2016. Linda Sui, a Director at Strategy Analytics says it is Apple’s ability to “maximize pricing and minimize production” that led to the company’s record boom in profit share.
Of the total $9.4 billion in operating profit made in Q3, Apple accounted for about $8.5 billion of it. That is absolutely massive, especially considering the next largest contender was Huawei, coming in at $0.2 billion and 2.4%. Still, this is good news for Huawei as well, as the results make them the most profitable Android vendor for the first time in the history of the company.
Neil Mawston, Executive Director at Strategy Analytics says it is Huawei’s “efficient supply chain, sleek products, and effective marketing” that have led to them climbing their way to the top of the Android food chain.
This news comes just one quarter after Apple announced their worst quarter in over a decade, driven down mostly by the first ever decline in iPhone sales and sinking popularity of the iPad and Mac. Now however, with the launch of the new iPhone 7 and iPhone 7 Plus, Apple has risen out of it’s slump to once again clench control of the global smartphone market.
The company also recently announced that their new MacBook Pro is already the fastest selling MacBook ever, bringing in almost as many sales in its first 5 days as the 12-inch MacBook has since its launch in April. With both these products releasing just a month apart, it will be interesting to see how the company’s fiscal earnings are reflected when all is said and done.
What do you think about this estimate? Apple’s recent hardware decisions with both the iPhone 7 and MacBook Pro have been controversial to say the least, but the numbers don’t lie. People really like their Apples.