According to new data shared by Yahoo-owned mobile analytics firm Flurry, the iPhone and iPad were the most popular devices to be gifted over the holiday period, counting new activations by manufacturer between 12/19 and 12/25.
Apple were twice as popular as Samsung as 44 percent of all new phone activations were iPhones, while Samsung smartphones accounted for 21 percent of activations.
Huawei, LG, Amazon, Oppo, Xiaomi, and Motorola also saw new activations but trailed well behind with between two and three percent of activations each. It’s clear that the two big players this holiday season were Apple and Samsung.
While Samsung is slowly growing in popularity throughout the holiday season, up 1% from last year, Apple devices continue to be the gift to give. Holding the third and fourth positions for activations are Huawei and LG; which is remarkable, as both manufacturers do not have an individual device within the top 35 devices activated. Their high rank is likely due to the fact that they have wide variety of devices and affordable options (hundreds of phablet and medium phones) for consumers to choose from.
Phablets continued to dominate the activations as it appears buyers prefer devices with bigger screens. In 2016, the phablets category, which includes devices like the 5.5-inch iPhone 6 Plus, 6s Plus, and 7 Plus, claimed 37 percent of total device activations. Smaller-sized phones, like the 4.7-inch iPhone 6, iPhone 6s, and iPhone 7, were responsible for 45 percent of all activations. Tablets on the other hand continued to decline as far as new activations go, which ties in to a general decline in the tablet market that is being seen at the moment.
Did you get a new device for the holiday period? Let us know in the comments below what device you got and if it ties into the data Flurry have reported.