avatarby John CallahamJanuary 12, 20170 comments

Apple is reportedly going to join the trend of offering its own original scripted TV shows and movies, joining services like Netflix, Hulu, Amazon Prime Video and others. A new report claims that the company has been working for months with Hollywood producers to buy rights to that kind of content, which would be included in the price of its Apple Music subscription service.

According to The Wall Street Journal, citing unnamed sources, the company wants Apple Music to be a bigger competitor for its rival Spotify. It believes that offering original TV shows and movies, in addition to its catalog of millions of songs, will make Apple Music stand out more. It also hopes that the amount of extra revenue it might get from more Apple Music subscribers might offset slowing sales of its iPhone and iPad hardware products.

The article does say that while we may not see as many original TV shows from the service compared to Netflix or others, the level of production for each show will be about as high as big-budget cable shows like HBO’s Westworld. It says Apple wants to launch its first scripted series before the end of 2017. The company already has two non-scripted shows in the works. One is Carpool Karaoke, which will be a half-hour show based on the popular segment on CBS’s The Late Late Show with James Corden. In addition, it is working on some kind of semi-biographical series that centers on hip-hop artist, and Apple Music executive, Dr. Dre.

Apple previously tried to launch its own internet-based cable TV service, similar to Sling and PlayStation Vue, but it abandoned those plans because it could not reach agreements with broadcast or cable networks.