avatarby Jonathan FeistSeptember 8, 20160 comments


Did you notice the fun little video we had hidden in our Apple event highlights post? The video that clocked in at just 107 seconds? The one Apple put together to promote their now products from their September 7th, 2016 event? No, well then, you’re in for an iPhone 7, Apple Watch Series 2 and AirPods visual treat, just, as they say, don’t blink!

Before we give up the goods, here’s a less than 107 second explanation of the day:

Apple had an announcement event. iOS 10 was on deck, but Apple WatchOS 3 got more airtime. The big news is the new iPhone 7 and iPhone 7 Plus, both of which do not have 3.5mm headphone jacks, hence, the Bluetooth connected AirPods earbuds. Wearables got a boost with the Apple Watch Series 2, bringing waterproofing, GPS and 1000 nits of light to your wrist. Mario and Pokemon Go were on stage, one for a new game and one for a companion app for another game, can you guess which is which?

Related reading: Missed the Apple event? Highlights and full video 

The entire event lasted over 2 hours, but somehow Apple imagines all you need to know is in this 107 seconds of thumping music entertainment. I shall say no more, enjoy the show!

What say you – was this all you really needed, or did you get more from the entire show?