Apple will launch new iPhone models later this fall; that much is certain. However, one of them could stand out from the others in major ways, including its price tag. A new report claims that Apple’s plans for the iPhone 8 will make the phone cost “very likely north of $1,000”.
The report comes from Fast Company, who cited an unnamed source “with knowledge of Apple’s plans”. By contrast, the current 5.5-inch iPhone 7 Plus with 256GB of storage comes close to that price milestone at $969. The story repeats earlier rumors that the iPhone 8 will have a more expensive OLED 5.8-inch display that will have almost no bezel. The story also claims the iPhone 8 will get some kind of memory upgrade, but exactly what this will be like is not stated.
The story also claims the iPhone 8 will have a forged stainless steel body, with glass in the back, and also repeats rumors of the physical Home button going away in favor of one placed underneath the display. Even the side physical buttons on the iPhone could be done away with, replaced with touch-sensitive inlays in the metal body. Finally, the story claims Apple may decide not to call this phone the iPhone 8 at all, but rather the “iPhone X”. This is supposed to serve as a way to help celebrate the 10th anniversary of the first iPhone launch in 2007, while also making the phone stand out from the standard versions.
Fast Company says Apple still has plans to release new 4.7-inch and 5.5-inch iPhones, which may be called the iPhone 7s and iPhone 7s Plus, respectively. However, you can bet that if the rumors of the iPhone 8-iPhone X are true, that will be the model which will get the bulk of Apple’s marketing and promotion attention. We also suspect that sales of this phone will be huge, even with such a steep price tag.