avatarby Tab TimesDecember 17, 20120 comments

Conducting its fourth-annual digital publishing survey of its publisher members, AAM discovered that publishers have now embraced tablets and smartphones as an ‘integral’ part of their cross-platform publishing strategy.

Indeed, data showed that 90% of AAM publisher respondents now have a mobile presence, with this set to rise to 100% next year.

By device and operating system, Apple leads the way in terms of app presence, with 87% of AAM publishers having an iPad application and 85% offering an iPhone app.

The Kindle and Nook platforms are also growing however, with the number of publishers developing Kindle apps having grown from 24% in 2011 and 67% in 2012. Nook apps meanwhile have risen four-fold from 14% to 57%.

And far from this growth being down solely to the devices or operating systems, publishers appear to have high hopes that their mobile apps can drive revenues in future.

Of all the publishers AAM surveyed, 22% reported their tablet and smartphone apps/platforms are already profitable, with another half (51%) expecting to become profitable by the end of 2014. Approximately 41% of publishers expect mobile to account for at least 10% of their overall circulation revenue by the end of 2014.