avatarby Tab TimesDecember 14, 20120 comments

The New York Times is experimenting with selling the new digital books with content that can read in a few hours or less.

”Snow Fall: The Avalanche at Tunnel Creek,” the first mini-book, will go on sale Monday, according to a report by the Associated Press. It will be an 18,000-word piece about skiers caught in an avalanche, written by Times reporter John Branch.

Leveraging the flexibility of digital storage, "Snow Fall," is actually an expanded version of an upcoming piece planned for Monday's newspaper.

AP says Snow Fall will sell for $2.99 in Amazon.com's Kindle store, Apple's iBooks, and on Barnes & Noble's Nook. 

Gerald Marzorati, the Times' editor for editorial development, told the AP that his company is betting the new format will make long-form journalism easy to read and reach people who don't visit the Times' website or read the newspaper.

"We're just sort of experimenting with this form and we'll see if getting something at a very reasonable price in book form is something that appeals to people,” he said, adding that NYT is also considering using the format to sell story collections.