avatarby John CallahamOctober 28, 20160 comments


Microsoft is aiming its Surface Book and Surface Pro 4 marketing campaign straight at owners of Apple’s MacBook Pro and MacBook Air notebooks. Microsoft is currently offering up to $650 in credits toward purchasing a new Surface device if they trade in their current MacBook.

This trade-in offer comes on the heels of Apple’s press event Thursday, where it introduced new 13-inch and 15-inch MacBook Pro notebooks with an OLED “Touch Bar” on the keyboard. However, the new MacBook Pro notebooks still lack a true touchscreen display that is available on Microsoft’s Surface products, along with many other Windows 10 notebooks that are available from other PC OEMs.

For its part, Microsoft held its own press event earlier this week, where it introduced a new Surface Book with a more powerful Intel 6th generation Core i7 processor, along with some extra battery space that is supposed to give the notebook up to 16 hours of battery life. The company did not do a similar hardware refresh for the Surface Pro 4 tablet this week. That has let to some speculation that the company is waiting until 2017 to launch all-new versions of both products, with Intel’s 7th generation Core “Kaby Lake” chips inside.

In a blog post explaining the new trade-in offer, Microsoft stated that “97% of people that have a Surface Pro 4 or Surface Book use on-screen touch input regularly.” That’s clearly a slam against Apple’s attitude on not adding touchscreens to its Mac notebooks.

Here’s the fine print for this new Microsoft deal. The trade-in offer is limited to the US and Puerto Rico and is only available online or at Microsoft’s brick-and-mortar retail stores. Also, your actual trade-in credit will vary depending on the model and year of your MacBook Pro or MacBook Air so there’s a chance you may not get that full $650 credit. The offer will expire on November 10.

If you are a MacBook Pro owner, will you be checking out Microsoft’s trade-in offer, or will you get one of the new “Touch Bar” MacBook notebooks instead?

Check it out at Microsoftstore.com