Ahrendts joins Apple as the senior vice president for retail and online stores and will be responsible of overseeing the strategy, expansions and general operations of these stories. She will report direct to Tim Cook.
Ahrendts, who was chief executive at fashion retailer Burberry for almost 10 years, isn’t the first left-field choice Apple has made when it comes to retail personnel. Back at the start of last year, the firm surprisingly hired John Browett, formerly of UK retailer Dixons Retail, only for the exec to depart just 10 months later.
This latest recruitment may well fuel speculation that Apple is looking to ramp up [...]
When speaking to Australian publication ARN recently, Microsoft exec Jack Cowett – who works on marketing the Surface tablets – inferred that some consumers didn’t know the difference between the Surface Pro and Surface RT.
“We think that there was some confusion in the market last year on the difference between Surface RT and Surface Pro,” said Cowett. “We want to help make it easier for people, and these are two different products designed for two different people.”
Microsoft has since dropped the ‘RT’ for its latest Windows RT tablet, with the tablets now simply called Surface and Surface Pro. Microsoft has [...]
Since April 2013, patients have been asked whether they would recommend hospitals and clinics to their friends and family if they needed similar care or treatment.
The program, called the “Friends and Family Test” is being made available in several locations around the UK including Birmingham and Solihull Mental HealthNHS Foundation Trust (BSMHFT) and their partnered charities. The surveys are given out to every patient in every ward in a specially enclosed kiosk. Administrators will use the results to give hospitals a better understanding of what patients need and recommendations on how to make the improvements.
After evaluating the tablet hardware [...]